The importance of opening up new markets for motorcycle racing has been one of the biggest topics of conversation in both the World Superbike and MotoGP paddocks for the last couple of years. From racing's traditional base in Europe - and especially Southern Europe - both WSBK and MotoGP have been looking eastwards, both to Eastern Europe and Asia.
Russia has been one country that both series have been eyeing up with interest, given the potential size of the TV market there. But it is the World Superbike series which has been the first to break into the Russian market, with Infront Motor Sports today announcing that the company has today signed a deal with Yakhnich Motorsports to promote the WSBK series in Russia, as well as organize a Russian round of WSBK from 2012 onwards. The circuit is yet to be decided upon - the press release speaks merely of several circuits currently being assessed as to their suitability, before applying for FIM homologation.
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