Rossi, Ducati, the MP12 and the iPad

Manufacturers in MotoGP are there for one reason only: brand awareness. Being able to show the skills of your organisation and have these associated with winning and success are huge benefits to brands. No team is more conscious of this than Ducati. Racing is just one part of the Ducati brand marketing plan, a plan [...]

Source: http://feedproxy.google.com/~r/motogpblog/postfeed/~3/1xPoTIKoBus/1231

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