One subject has dominated the past three years of MotoGP, and indeed all of motorcycle racing. Despite some thrilling racing, technical innovation and both fascinating and tragic stories, the main topic of conversation among those involved in motorcycle racing has been how to cut costs. A raft of new regulations have been introduced, and even more radical changes are currently under discussion for the next few years.
At the official presentation of Yamaha's 2012 MotoGP campaign, Yamaha Racing Managing Director Lin Jarvis spoke to MotoMatters.com about the need for MotoGP to shift its focus, from just tinkering with the technical regulations to trying to expand its audience base and generate more income, taking advantage of new media and a more international audience to tap into new markets and more potential sponsors. "The technical regulations are very, very important, and bringing costs down is very important," Jarvis told us. "But the other thing is how to increase the popularity of the sport, and increase the revenue. Just saving costs is still shrinking."
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